Artègo has a new story to tell, a love declaration, a new vision of beauty: GOOD SOCIETY, BEAUTIFUL OUTSIDE, BLOOMING INSIDE.
GOOD SOCIETY is a wellness philosophy; GOOD SOCIETY is all the hair beauty needs to shine, a new era for a prestigious line.
GOOD SOCIETY: precious conditioning and cleaning creams, luxurious hydrating and elasticizing fluids, rich sprays to give volume and texture to the hair, protecting its beauty. If the use of these precious products in Beauty Salons is accompanied by kindness and professionalism of hairdressers, then, the effect on women will be extraordinary outer beauty, resulting in a greater inner wellness. Customers well-being is fundamental to us, and with GOOD SOCIETY it will be the natural consequence of innovative products studied for their hair care; it will be because
of emotional fragrances that evoke happy memories and feelings; and it will also be because
of the kindness and special attentions they will receive in the Salon.
The hairdresser will be the only person able to make her hair beautiful. The Salon will become a temple, a place where beauty and well-being turn into positive communication; where products fulfill a fundamental role in the Good Society; and those peaceful feelings instilled by pleasant aromas will allow women to re-live that beauty rite at home.
The customer will embrace a positive mood, feeding beauty and well-being around her.
GOOD SOCIETY is all this: a wellness philosophy steming from a Beauty Salon.
GOOD SOCIETY, BEAUTIFUL OUTSIDE, BLOOMING INSIDE.
GOOD SOCIETY's packages celebrate the eternal black&white elegance and the surprising accractive of this contrast. A captivating pack holding an unexpected suprise inside: precious and scented colored pastel creams, armoniously scented.
The study and the care we dedicated to this ambitious project led us to build an interesting identification system for the products: the numbers displayed on the bottles are in fact 'beauty codes'. Identifying the products and matching them to each customer's treatment will be a graceful game to play in the Salon.